·Est. 2019 more or lessThe Full Arsenal
Everything A Gentleman Requires
Grow it, wash it, soften it, shape it. In that order, if you please.
A Word Before You Browse
I Built The Whole Routine. You're Welcome.
Most men assemble a grooming routine the way they assemble flat-pack furniture: badly, and with several pieces left over. I have done the assembling for you — four products, each with a job, each tested at length on this very face.
Grow with the shampoo. Cleanse with the two-step. Condition with the oil. Shape with the balm. Follow the order and the results will follow you — quite possibly down the street.
Why Shop With Me
Reasons, Should You Require Them
All-Natural, Obviously
Argan, jojoba, manuka honey, shea, aloe — ingredients a gentleman can pronounce and a chemist would applaud.
Made In America
Every bottle made in America, alongside such national treasures as the light bulb and, if I may, myself.
90-Day Guarantee
Ninety days, no questions, no raised eyebrows. Opened is perfectly fine.
200,000+ Gentlemen
Loved by a great many discerning faces, and reviewed at length by most of them.